More pressure and expectations were placed on companies’ marketeers since establishing human touch points and personal connections wasn’t possible for the majority of 2020-2021. Companies Nike, Bumble and Tesco succeeded in reinventing their marketing strategies. While some brands found innovative ways to appeal to consumers, others flopped.

Most marketing teams don’t have budgets remotely similar to the Nikes of the world, but even small startups can take note of marketing strategies which emerged in COVID times.

Read this guide now to learn:

• The secret sauce of today’s marketeers

• The impact and use cases of virtual events

• Communication tips

• How to make your brand more inclusive