Innovation in Media
Exploring Emerging Technologies to Keep Brands Relevant
Innovation in Media
Exploring Emerging Technologies to Keep Brands Relevant
Media producers and brand content creators are investing significant resources into the creation of video, but what strategies are they using to stand out, reach audiences and monetize? Get inspired by ideas from Meredith’s Innovation Group, who is responsible for the video and audio content of 40+ brands like PEOPLE, InStyle, Entertainment Weekly and Food & Wine.
Hear how these brands are utilizing voice, audio and AI solutions to find new audience engagement points and appeal to advertisers.
Associate Director of Innovation, Meredith
Reed leads development and strategy for Meredith Corporation’s Innovation Group, ensuring its portfolio of 42 iconic brands — from People to Real Simple to Food & Wine — is first-to-market with new consumer-facing experiences across emerging technology platforms. Rachel’s expertise sits at the intersection of technology and media, helping brands tell their stories and reach key audiences across new engagement points. Her current focus is in the audio and voice space, and she has overseen the launch of dozens of new product offerings, from Podcasts and Daily Briefings to Alexa Skills and Google Actions. Rachel has a BA from The Johns Hopkins University.
Senior Manager, Innovation, Meredith
Retizos has 10 years of digital advertising experience. At Meredith, she co-produced the Allrecipes, Entertainment Weekly, and Balance by Health 3P Alexa Skills resulting in the first media publisher to have a voice presence across the food, entertainment, and health and wellness categories. She also co-developed Meredith’s Audio and Voice Network (MAVN), which comprises Content-to-Audio, Podcast, and Voice App products. It’s the first of its kind within the publishing industry.
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