Media and entertainment leaders are continuing to look for solutions to account for 2020’s impact on their businesses and bottom lines. Media companies are getting creative, as a result.

Netflix has gained nearly 13M users in the US alone. Consumers are watching more than one billion hours of YouTube a day, and brands are taking notice. This guide is designed to inform and inspire today’s media and business content creators to help them stay competitive and create more opportunities to thrive in a changing market.

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This guide offers insights on:

Audience habits and streaming trends
Success case studies you can learn from
How to increase viewer engagement through data and AI
Pros and cons to hiring data experts vs. providers
The importance of automating media processes for efficiency

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